Blauw Sponsorship Impact

Over Blauw Sponsorship Impact

Blauw Sponsorship Impact has more than 20 years’ expertise in sponsorship insights. We work with global brands and rightsholders in domains like UEFA competitions, Formula One, Formula E, cricket, rugby, tennis and athletics.

Our insights enable sponsors and rightsholders to make decisions that contribute to sponsorship success. We help them understand how to build a relationship with relevant target groups through sponsorship, leading to increased brand impact.

Sponsoring and partnership managers use our insights-based advice to take better strategic sponsorship decisions. These include, for example, decisions about new campaigns, reaching new target audiences, contract extensions or terminations, or finding new sponsorships or sponsors.

We are committed to not just delivering research data, but to always enabling our clients to take a step forward with their sponsorship. Every insight we deliver should help them take the next step towards increased sponsorship success.

Most research agencies specialising in sponsorships have a core focus on measuring media values and/or social media analytics. Our core focus, however, is to understand and interpret consumer behaviour and attitudes. We believe this ties in with the unique value of sponsoring: enabling brands to build an emotional relationship with their target audience.

Our goal is to help our clients understand how the sponsorship influences the relationship between their brand and consumers, and what they can do to strengthen that relationship.

Trefwoorden

• Measure Sponsorship Impact
• Rightsholder Image Tracking
• Sponsorship Campaign Success
• Sponsorship Effect Tracking
• Sponsorship Portfolio Analysis
• Sponsorship Research

Adres

• Hoofdkantoor

  Coolsingel 55RotterdamZuid-Holland, Nederland

Team per functiegebied

Gebaseerd op 7 openbare functieprofielen, stand van 4 augustus 2026.

• Research / R&D5
• Operations2