UpMarket

About UpMarket

Hospitality has software for the back office and software for distribution. But neither runs the guest journey.

UpMarket is the first Guest Management System: a new category of software that autonomously runs guest operations end to end — from identity and compliance to communication, access, and payments.

Not a copilot. Not a chatbot. A system that does the work.

Vacation rental operators and independent hotels use UpMarket to grow properties without growing teams. Today, 200+ operators manage their guests on UpMarket, with 100+ native integrations across the tools they already use.

Founded in Amsterdam. Backed by Antler. Building the category.

Keywords

• Ai
• Guest Communication Automation
• Guest Experience Management
• Guest Management
• Hotel Management Software
• Increasing Sales While Holding The Costs Constant
• Marketing And Sales Consultancy
• Marketing And Sales Optimization
• Travel Tech
• Vacation Rental Management

Address

• Headquarters

  AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 4 August 2026.

• Executive / C-Suite1