The Kind Case

About The Kind Case

Good to know you are interested in our sustainable brand! We would love to introduce you to Kind Case in the way we started this company.

Lately, articles about how we are destroying our planet have become the new normal. From food waste to the overload of plastics in the ocean. There are so many problems we need to fix.

Maren Koot, the founder, created a business plan with the main questions being.

How can we get people from talking about the problem, to start solving the problem and what is something that could motivate everyone to start thinking about the wellbeing of our world?

She wanted it to be a simple and cheap product that everyone needed. In October 2020 we formed a team of 6 creative minded and supportive students from the Netherlands. Together we were able to construct this amazing business you know as The Kind Case. It takes a lot of time and hard work, but together we can make anything happen.

Our Kind Cases, made out of biodegradable materials such as wheat straw, tell a truly eye-opening story. They can show you the beautiful side of nature and how we can live a good and thoughtful life. As said in our first post on social media "Little things make big things happen". Because of the chosen materials, it will never damage our planet. When the Kind Case does end up in nature, small insects and bacteria will slowly get rid of it.

We want to show you and the rest of the world how easy it is to think twice and choose what’s best for our planet, because what’s best for our planet is also best for you.

We hope to inspire you with our story and how we step up to save our planet. Only with your support, we can change our ways of living. Only with your support, we can change the world

Keywords

• Duurzaamheid
• Marketing
• Milieuvriendelijk
• Organisatie
• Verkoop

Address

• Headquarters

  RotterdamZuid-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 4 August 2026.

• Procurement / Supply Chain1