Smart Menu Design

About Smart Menu Design

Smart Menu Design helps restaurants, caterers, and food chains grow margins and shift sales mix — without changing prices, recipes, or operations.

We apply behavioural science and menu engineering to redesign the decision environment at the moment that matters most: when a guest opens the menu.

Our approach is fully data-driven. We analyse SKU-level sales and margin data, identify which items are underperforming relative to their potential, and apply proven behavioural interventions — like naming, positioning, social proof, defaults, and framing — to shift guest choices towards higher-margin, plant-forward items.

No operational disruption. No price increases. No new products. Just smarter design with measurable impact.

We work with: → F&B chains and franchise organisations → Independent restaurants and hospitality groups → Caterers and food service providers

www.smartmenudesign.com

Address

• Headquarters

  AmsterdamNoord-Holland, Netherlands