Makeshift Innovation

About Makeshift Innovation

At Makeshift Innovation, we’re not just another consultancy. We’re the partner who dares to ask, “Why the heck are we doing it this way?” We blend innovation design, product experience, and strategy with a sharp understanding of human behavior. If you’re a start-up looking to break the mold or a scale-up ready to shake things up, we’ll help your products do more than just exist – they’ll connect, captivate, and conquer.

We don’t play by the usual rules, and neither should you. Makeshift Innovation takes an outside-in approach, using behavioral design to zero in on what truly drives people. We dive into the quirks and impulses that make your customers tick, and then we design solutions that are as irresistible as they are effective. This isn’t just about creating products—it’s about creating movement.

- OUTSIDE-IN INNOVATION - EXPERIENCE DESIGN - PRODUCT STRATEGY BOOST

Here’s the deal: You want your customers to change? You’ve got to change first. At Makeshift, we specialize in turning conventional thinking on its head, starting with yours.

Keywords

• Behaviour Design
• Behaviour Research
• Experience Design
• Innovation
• Innovation Strategy
• Product Strategy
• Ux Architecture
• Ux Design
• Ux Research
• Ux Strategy

Address

• Headquarters

  AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 4 August 2026.

• Product Management1