L - founders of loyalty

About L - founders of loyalty

L is the global leader in tactical loyalty campaigns for grocery retailers.

Our campaigns are designed to deliver Total Store Impact for our clients. They significantly boost sales productivity and margin across the entire store assortment in the short term while strengthening the retailer’s brand and strategy in the long term.

Every year, we partner with 100+ top grocery retailers across 35 markets and 5 continents, representing €500B+ in sales. We reward 60M+ customers and deliver a proven +3.8% incremental sales uplift for our clients.

Innovation is at the forefront of our business. We leverage the latest AI technologies to give our clients a competitive edge. Today, our Founders share over 2,500 years of loyalty experience. Our Founder’s Mindset means everyone thinks and acts like the company is their own.

With Total Store Impact, we continue to deliver what few can: driving sales growth today while building lasting brand equity for the future.

Keywords

• Customer Centric Solutions
• Customer Loyalty Campaigns
• International
• Loyalty Programs
• Profitable Management
• Profitable Management
• Profitable Sales Increase
• Program Management
• Retail
• Retail Marketing
• Special Promotion

Address

• Headquarters

  Prins Bernhardstraat 1365211HE 's-HertogenboschNoord-Brabant, Netherlands

Team by function

Based on 141 public job profiles as of 4 August 2026.

• Founder / Owner48
• Operations15
• Finance / Accounting10
• Sales9
• Product Management8
• Marketing7
• Design / UX6
• HR / People / Recruiting6
• Logistics / Transportation6
• Data / Analytics / Science5
• Executive / C-Suite5
• Administrative / Office3
• Consulting / Advisory3
• Creative / Media2
• IT / Infrastructure / Security2
• Legal / Compliance2
• Other / Unclassifiable2
• Procurement / Supply Chain2