Idea AND d

About Idea AND d

Idea&D develops retail-ready consumer product for established brands and retailers, and prepares them for licensing.

We focus on products that bring something new to the market, whether through genuine innovation or by improving existing products in a clear and meaningful way.

Most concepts are developed for everyday consumer use, with a focus on home-related categories such as household, kitchen, tabletop, barware, dining, pet and selected leisure products.

We work with both national and international brands and retailers, always with attention to assortment fit and consumer value.

Based in the Netherlands.

Address

• Headquarters

  UtrechtUtrecht, Netherlands

Team by function

Based on 25 public job profiles as of 4 August 2026.

• Founder / Owner5
• Skilled Trades / Technical4
• Engineering / Software Development3
• Other / Unclassifiable3
• Administrative / Office2
• Operations2
• Consulting / Advisory1
• Customer Success / Support1
• Finance / Accounting1
• IT / Infrastructure / Security1
• Logistics / Transportation1
• Marketing1