Fit for Profit

About Fit for Profit

Most organisations focus on creating value. Far fewer organise themselves to protect it.

In complex B2B environments, value rarely disappears in one dramatic moment. It moves.

Created globally. Negotiated locally. And often absorbed in execution — through discounts, exceptions, services and operational trade-offs.

Each decision makes sense locally. Collectively, value slowly becomes unowned.

Pricing is often where organisations discover how decisions are really made.

Fit for Profit works with leadership teams in B2B industrial organisations to make these decision dynamics visible — and governable.

The focus is not only on price setting, but on how organisations make, own and sustain the trade-offs behind pricing across the entire commercial system.

Typical work includes: • executive conversations on value and decision governance • cross-functional workshops • decision diagnostics • short advisory engagements focused on value protection

The objective is simple: clarity on what is being protected — and why.

Because protecting value is ultimately a leadership decision.

Keywords

• Account Management
• Commercial Excellence
• Customer Segmentation
• Market Intelligence
• Marketing
• Marketing
• New Business Model
• Portfolio Strategy
• Pricing
• Profit
• Sales Process Efficiciency

Address

• Headquarters

  Escamplaan2547 Den HaagZuid-Holland, Netherlands

Team by function

Based on 2 public job profiles as of 4 August 2026.

• Executive / C-Suite2