DAM CI

About DAM CI

Mobility industry is transforming:
From hardware to software. From combustion to electric. From manual to autonomous driving. The mobility consultancy DAM-CI introduced its initiative to humanise mobility tech in October 2025, aiming to revolutionize global ADAS/AD solutions by focusing on user experience (UX). The industry currently faces two key challenges: building systems that handle real-world complexity and edge cases, and validating performance for large-scale deployment. Neglecting the human element leads to HMI failures that erode consumer trust, security, and feelings of being in control.

DAM-CI addresses this by operating in two domains: Human-Centered Experience & Adoption and Government & Regulatory Strategy. We propose integrating continuous user feedback loops into formal safety cases, going beyond traditional system monitoring. Core metrics tracked include User Confidence Scores and the Perceived Safety Index (PSI).

This strategy provides a strategic Return on Investment, yielding Significant Cost Reduction (reducing concept design costs by at least 10%) and Accelerated Market Entry by supplying regulators with clear metrics on rider confidence. DAM-CI positions the HMI as a Brand Differentiator. Let's talk.

DAM-CI creates market opportunities by connecting your brand to people, culture and context. This positive energy activates constant elevation for your brand. We generate predictive insights to help our clients connect more closely with their customers, anticipate behaviours and identify trends and opportunities in the fast-moving world of mobility.

Keywords

• Emobility
• Future
• Hmi Design
• Launch Strategy
• Level5Autonomy
• Mobility
• Mobility Tech
• Ux Insights

Address

• Headquarters

  Legmeerstraat 441058NE AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 4 August 2026.

• Operations1